The pest control industry has been steadily growing due to rising demand for residential and commercial pest management services.

According to IBISWorld, the U.S. pest control market reached over $26.2 billion in 2023 and is expected to continue expanding in the coming years. This growth presents an opportunity for local businesses, but also increased competition.

To thrive in this environment, you need more than just solid pest control skills. You need a long-term plan to market effectively, retain customers, and scale operations.

In this guide, you’ll learn actionable strategies to grow your pest control business, backed by proven industry tactics and current consumer behavior trends.

Strategies to Grow Your Pest Control Business

1. Build a Professional Website

A professional website is the foundation of your online presence. It serves as your digital storefront, operating 24/7 to educate, engage, and convert potential customers. A well-designed site should clearly showcase services like termite control, mosquito treatment, or rodent exclusion, while also making it easy for users to take action.

A digital marketing agency can help pest control businesses create websites that:

  • Load fast and work well on mobile
  • Include clear calls-to-action like “Request a Quote”
  • Display trust signals (licenses, insurance, reviews)
  • Feature online booking or click-to-call options

Modern web design goes beyond aesthetics—it’s about usability, lead conversion, and earning trust before a single technician sets foot on a property.

2. Leverage Local SEO to Attract Nearby Customers

When people search “pest control near me,” you want your business to show up. That’s where local SEO comes in. Local SEO focuses on improving visibility in geographic search results, especially on Google Maps and the local 3-pack listings.

A digital marketing agency can assist with:

  • Optimizing Google Business Profile (description, services, photos, reviews)
  • Building local citations across platforms like Yelp, Angi, and HomeAdvisor
  • Creating locally targeted landing pages for each service area
  • Generating consistent reviews to boost credibility and rank higher

According to BrightLocal, 87% of consumers used Google to evaluate local businesses. That means if your pest control business doesn’t show up when someone searches in your area, you’re losing leads to your competitors.

3. Use Google Ads and Local Service Ads for Immediate Leads

Search engine optimization takes time, but Google Ads and Local Service Ads (LSAs) deliver fast visibility to people ready to hire a pest control company. These platforms target users actively searching for services, like “bed bug removal [city]” or “termite inspection today.”

Digital marketing agencies can help businesses:

  • Conduct keyword research to target high-intent search terms
  • Set up ad campaigns with location targeting and lead tracking
  • Optimize landing pages to improve ad quality scores and lower costs
  • Manage LSAs for pay-per-lead placement at the top of Google

LSAs also offer a “Google Guaranteed” badge, which increases user trust. Many pest control businesses report higher conversion rates from LSAs than other ad types because of this built-in credibility.

4. Invest in Social Media Marketing

While pest control may not seem like a social media-driven industry, platforms like Facebook and Instagram play a huge role in brand visibility, local engagement, and community reputation. You can use these platforms to promote seasonal services, customer testimonials, or educational content.

A digital marketing team can help you:

  • Create targeted ad campaigns that reach local homeowners
  • Run retargeting ads to people who visited your website
  • Design and schedule posts showcasing services and tips
  • Monitor engagement and respond to questions or comments

Consistent posting and paid campaigns can keep your brand top-of-mind, especially for homeowners dealing with recurring pest issues.

5. Offer Recurring Service Packages for Stable Growth

One of the best ways to grow your pest control business is to build consistent, recurring revenue. Instead of relying on one-time visits, offer maintenance plans that include quarterly or biannual treatments, seasonal pest inspections, and ongoing protection.

Digital marketing plays a key role in:

  • Promoting service plans through email, web pages, and landing pages
  • Setting up automation to remind clients of upcoming treatments
  • Using CRM software to manage customer renewals and contracts

According to Harvard Business Review, increasing customer retention by just 5% can boost profits by 25% to 95% (source). Offering value-added plans helps you retain clients and grow more predictably.

6. Generate and Showcase Customer Reviews

Online reviews are one of the most influential factors in a consumer’s decision to hire a pest control company. A steady stream of 4- and 5-star reviews builds trust and improves local search rankings.

Agencies can support review generation by:

  • Setting up automated post-service review requests (via SMS or email)
  • Encouraging customers to review on Google, Yelp, and Facebook
  • Monitoring and responding to reviews promptly
  • Embedding reviews on your website to improve conversions

According to BrightLocal’s research, 49% of consumers trust reviews as much as personal recommendations when choosing a local business. This makes review management a vital growth lever.

7. Launch Email Marketing Campaigns for Customer Retention

Email remains one of the most effective marketing tools for local service businesses. With the right strategy, pest control companies can use it to build long-term relationships, promote seasonal offers, and keep customers engaged year-round.

Here’s how agencies assist with email marketing:

  • Designing drip campaigns based on service history (e.g., termite check reminders)
  • Segmenting email lists for residential vs. commercial clients
  • Sending newsletters with prevention tips and limited-time promotions
  • Automating appointment confirmations and follow-ups

Email helps you maintain a strong presence with your customers long after the initial job, and encourages repeat bookings.

8. Create Helpful Content That Builds Authority

A blog can be more than an SEO tool—it’s a way to establish your pest control business as a trusted expert. Educational content helps answer common homeowner questions, increases traffic to your site, and provides material for email and social media use.

Content ideas include:

  • “How to Prevent Rodents in Winter”
  • “Signs You Have a Termite Problem”
  • “Difference Between Ants and Carpenter Ants”

A digital marketing agency can help you plan, write, and optimize this content to attract both search engines and your ideal customer.

9. Implement Call Tracking and Analytics

Growing your pest control business is easier when you can measure what’s working. Digital marketing tools can show exactly how people find your business, what pages they visit, and which campaigns lead to booked jobs.

Agencies use tools like:

  • Google Analytics for website traffic and behavior
  • CallRail for dynamic number tracking on ads and landing pages
  • CRM dashboards to track revenue, job history, and lifetime value

According to McKinsey, companies that make data-driven decisions are 23x more likely to acquire customers and 19x more likely to be profitable. Data gives you the clarity to scale with confidence.

10. Build a Recognizable, Local Brand

Visual branding helps pest control businesses look professional, increase recall, and stand out in a crowded market. Uniforms, vehicle wraps, and consistent online design send a strong message of reliability.

Digital marketers support brand building by:

  • Creating a consistent logo, fonts, and color usage across platforms
  • Designing branded graphics for social media, flyers, and ads
  • Helping businesses craft a compelling origin story and tagline

A memorable, cohesive brand builds trust before the first contact is made.

Conclusion

Learning how to grow your pest control business means more than just adding new services or running ads. It’s about creating a strong digital presence, building customer trust, and optimizing your operations from end to end.

With recurring plans, smart marketing, brand consistency, and data-driven decision-making, your business can grow sustainably and outperform the competition.

Whether you’re a solo operator or managing a large team, implementing these strategies will help you attract more leads, retain loyal customers, and build a long-lasting brand in your local market.